Hi there! I'm Phil Dearson - an idealistic skeptic creating systems for independence. I've advised over 200 organisations across almost every industry.
Base Operations
First trimester
Earlier this week someone asked me what I’d been making since starting on this adventure.
AI
Don't let the tools choose you
Just because you have access to something doesn't mean it deserves access to you.
Base Operations
Tazzing about
From explorations into AI cinema to the dual carriageways of Kent.
Automation
Automation vs Augmentation
I've been watching the business world tear itself apart over automation versus augmentation. It's like watching two groups argue whether a knife is for cutting or slicing.
Base Operations
Quantum of Slipper
The weirder the technology gets, the more of it I'm doing.
Training
Turning a corner
For the first time this year, I feel like I’m making a difference.
AI
Surprising kindness
Pretty much everyone has warned me off helping small businesses.
AI
The vomit comet
How are UK SMEs using AI and automation?
Automation
Stop working so hard
Many small business owners feel like they’re on a hamster wheel. I help them get off it.
Consulting
The small business advantage
This week I’ve been really grateful for some help from friends.
AI
Free-fall parachute crochet
Take it from me - you can try to crochet a parachute while in free-fall, but it won’t work. You will eventually hit the ground. Hard. It’ll hurt.
Work
Operation Monorail
The offer is taking shape.
Work
Fear is the mind killer
Starting to document my crash-and-burn.
AI
Automating with your tone-of-voice
Using generative AI without sounding like a robot.
Future
Five Years
What to expect over the next five years.
Future
Into the mind garden
Your brain is wired to adapt. So let it.
AI
AI search needs your data
Manual search can sometimes find better solutions that AI misses, though most people wouldn’t notice or care.
AI
Let AI inform your creativity
If you're feeling frustrated by AI's shortcomings, you might be expecting too much from it.